Curriculum Vitae

• CRM and Accounting Systems: Designed and implemented a relational database-based CRM in Notion and Coda, later expanded to automate client onboarding and session management. Created an integrated accounting system to track spending, earnings, and payment statuses efficiently.
• Process Optimization: Streamlined hiring processes for psychologists, reducing time-to-hire and ensuring a consistent onboarding experience for new patients.
• Web Development and Marketing Strategy: Built a full-featured clinic webpage, developed its communication strategy, and created a successful Google Ads strategy that generated measurable leads.
• A/B Testing: Conducted experiments with Google Optimize to test and refine Adwords landing pages, resulting in improved lead conversion rates.
• Interpersonal Skills: Managed collaboration between psychologists, reception staff, and external marketing professionals, ensuring alignment on clinic goals.

• ASO and Mobile Growth: Led the ASO strategy, creating dashboards in Google Data Studio and managing optimization initiatives across US, BR, Poland, and India markets. Built a cross-functional ASO team to expand mobile engagement and search visibility.
• Push Notifications and In-App Messaging: Full owner of Braze, developing and executing notification strategies to boost user retention and engagement.
• AI and Innovation: PMed Topical Pages, resolving stakeholder conflicts by recommending a solution that reduced costs from $300K to $15K. Created and managed AI-generated content using GPT models, improving SEO performance.
• Market Analysis: Researched and analyzed competitors for Brainly Experience Research and Project Catalyst to define actionable strategies for growth.
• User Experience Design: Created user personas, journey maps, and user feelings maps to guide projects like Growth Mindset and Catalyst.
• Collaboration Across Cultures: Managed an international team of diverse nationalities, working with users and stakeholders across global markets.
• A/B Testing and Data Analysis: Organized A/B tests using Amplitude, driving data-informed decision-making for gamification and Brainly Wrapped features.
• Interpersonal Skills: Resolved conflicts between technical teams and stakeholders, mediating solutions that aligned business goals with technical feasibility.

Advised startups, universities, and service-based businesses on product development, digital strategy, and internal systems. Projects included CRM design for psychology services, AI-integrated productivity tools, GTM strategies for healthcare and fashion brands, and full-stack web infrastructure. Delivered solutions for clients including Universidad de Valladolid, UNED, Aristócrata, Tech Guard, and Vivian Shen. Work spanned UX, automation, analytics, and marketing alignment, often leading from discovery through execution.

• Team Building and Leadership: Recruited and organized the marketing department, ensuring cohesive team performance and streamlined workflows.
• LMS Development: Built and launched a new LMS on Moodle, tailored for Master students, enabling seamless remote education.
• Digital Presence: Designed and developed the organization’s website and social media strategies, driving brand visibility.
• Partnerships and Growth: Signed internship agreements with 5 universities and schools, increasing access to resources and driving awareness.
• Agile Implementation: Introduced agile methodologies within the marketing team, improving efficiency and collaboration.
• Go-to-Market Strategy: Managed campaigns and initiatives that resulted in 58 new student admissions, optimized onboarding processes to enhance retention, and aligned communication strategies to institutional goals.
• Interpersonal Skills: Worked closely with external stakeholders, faculty, and students to ensure marketing initiatives reflected institutional values.

• Client Relationship Management: Acted as a key liaison for high-profile clients like Royal Emirates Group, tve, and The Botín Foundation, ensuring clear communication and timely delivery of projects.
• Process Automation: Reduced client onboarding time by 67% through automation and process redesign.
• Product Management: Led several SaaS projects, gathering and analyzing client requirements for ad hoc software solutions.
• Market Strategy: Developed tailored software solutions by analyzing client needs and industry trends, securing contracts with 16 new clients.
• Mentorship: Supervised over 20 internships, providing guidance on project delivery and professional development.
• Interpersonal Skills: Bridged communication between technical teams and clients, resolving conflicts and ensuring alignment with project objectives.

• Journalism Leadership: Created and implemented a publication process for the journalism department, managing independent work from 32 journalists.
• Event Management: PMed event creation, including hiring staff, coordinating logistics, and securing stakeholder engagement.
• Interpersonal Skills: Fostered collaboration among journalists and administrative teams, ensuring smooth operations and consistent quality of content.

• Thesis Focus: Explores societal malaise and institutional trust in South Korea, integrating sociology, psychology, and political science perspectives.
• Workshops and Conferences: Participated in events on political participation, data science, and social research, presenting findings and engaging with global academics.
• Teaching and Mentorship:
• Taught classes on data-driven strategy for Master’s students.
• Mentored undergraduate and Master’s students, guiding them on research methodology and data analysis techniques.
• Leadership as Student Representative: Represented students during your Master’s, mediating between students, professors, university board, and government entities to advocate for beneficial changes.
• Cross-Disciplinary Expertise: Applied insights from multiple disciplines, ensuring a comprehensive approach to understanding institutional trust and youth political participation.

• Thesis Focus: Traveled to South Korea to conduct interviews on the political landscape, analyzing institutional trust through qualitative methods.
• Intelligence Simulations: Participated in scenario-based exercises involving crisis decision-making and strategic foresight.
• Professional Interaction: Worked with intelligence leaders, such as the former CIA Intelligence Director, and other high-level practitioners on real-world case studies.
• Group Leadership: Led projects on key topics, including:
• The Fourth Industrial Revolution and its global impact.
• China’s Belt and Road Initiative and geopolitical implications.
• Analysis of the Panama Canal’s strategic importance.
• Postnormal times and their implications for geopolitics.
• Technological and market vigilance strategies.
• Competitive intelligence frameworks utilizing OSINT and HUMINT.
• The psychology behind intelligence analysis.
• Strategic Outputs: Created a strategic dashboard using WordPress to present geopolitical analysis visually.

• Thesis Focus: Examined consumption patterns and user behavior, with a specific focus on Westerners consuming Korean dramas.
• Behavioral Research Expertise: Utilized quantitative techniques to analyze user behavior, including media consumption patterns.
• Leadership Role: Served as the student representative, actively contributing to the evaluation and improvement of academic programs.
• Software Expertise: Applied tools like SPSS and Python for data analysis, emphasizing actionable insights.
• Hands-On Research: Conducted surveys and focus groups to understand global media trends, contributing to actionable findings for academia and industry.

• Practical Applications: Partnered with real companies to design and execute communication strategies, providing actionable recommendations for brand positioning and audience engagement.
• Political Strategy: Collaborated with political parties to craft public relations strategies tailored for campaigns and media outreach.
• Entrepreneurial Project: Developed and ran a simulated advertising company, managing creative strategy, campaign execution, and client relations.
• Topical Strengths:
• Created impactful strategies in areas like public opinion, consumption sociology, and media planning.
• Applied sociological theories to practical advertising scenarios, ensuring audience-focused results.