SEO & AI Initiative
Brainly — Product Manager
Faced with Google’s SGE update threatening organic traffic, Brainly needed a scalable strategy to defend SEO rankings and maintain traffic acquisition.
Brainly’s organic search traffic was at serious risk due to Google’s new AI search features surfacing direct answers instead of traditional search listings.
The goal was to generate SEO-optimized topical content at scale to defend and grow Brainly’s visibility while minimizing development and operational costs.
- Led the exploration of scalable SEO content generation strategies using AI and scraping tools.
- Designed a Python-based system to orchestrate topical content creation across up to 1 million subjects.
- Built AI prompting frameworks for content generation aligned with educational standards and SEO best practices.
- Negotiated and aligned cross-functional teams (AI, Content, Product, Engineering) around a lean MVP plan, cutting proposed costs drastically.
- Supervised the web scraping and QA process to ensure topical accuracy and coverage.
- Reduced projected project costs from $300K to $15K by designing in-house MVP approach.
- Achieved 93% topical coverage and 70% QA accuracy across generated content.
- Delivered full MVP framework and initial data generation plan ahead of stakeholder deadlines.
Coda-Based Integrated CRM for Clinic Operations
Centro de Psicología Sandra Ribeiro — Systems Architect
As the clinic grew, managing patient sessions, therapist coordination, billing, documentation, and communications across disconnected platforms became unsustainable and error-prone.
The clinic needed a scalable, fully integrated CRM solution to consolidate administrative, therapist, and management workflows, while ensuring data security, operational efficiency, and seamless integration with external services.
- Designed and built a multi-role CRM system entirely in Coda, supporting psychologists, administrative staff, management, and communications.
- Integrated external platforms including Google Calendar, Google Drive, the internal signature system, and Slack into operational workflows.
- Developed modules for patient intake, therapy session scheduling, session notes, payment tracking, invoicing, supervision tracking, and HR management.
- Implemented role-based access permissions to ensure patient confidentiality and operational clarity.
- Established automated workflows for session reminders, document management, and team communications.
- Led full team training and onboarding to ensure rapid adoption and minimal disruption.
- Centralized all clinic operations into a single, easily accessible platform, reducing administrative time and errors.
- Achieved seamless data flow between therapy sessions, billing, HR processes, and communication tools.
- Enabled real-time operational tracking for management without breaching patient confidentiality.
- Increased therapist and administrative staff satisfaction by reducing manual and duplicated tasks.
End-to-End SaaS Product Management for B2B and Government Clients
The Cloud Group — Product Manager
The Cloud Group delivered SaaS solutions to medium and large private companies and public sector organizations. Products often required tailored development, strict compliance, and high client-facing coordination to meet complex operational needs.
Client organizations needed custom SaaS solutions for internal workflows and data management, but existing offerings lacked flexibility, compliance assurance, or scalable onboarding.
The opportunity was to strengthen product delivery pipelines, improve solution customization processes, and professionalize internal team operations to serve demanding B2B and government clients.
- Led end-to-end product management: requirement gathering (Toma de Requisitos), solution presentation, project scoping, development management, and launch.
- Acted as direct point of contact for high-profile clients, including Royal Emirates Group, TVE (Spanish Public Television), and Fundación Botín.
- Built and led the internal technical and operational team (hiring, training, upskilling) to ensure delivery excellence.
- Developed modular SaaS solutions tailored to specific client workflows, balancing scalability with customization.
- Established standardized processes for client onboarding, feedback cycles, and agile iteration.
- Supported integration with existing client infrastructures where required, ensuring interoperability and minimizing disruption.
- Successfully delivered customized SaaS platforms for private and government clients, increasing client satisfaction and renewal rates.
- Professionalized internal team operations, improving delivery timelines and product quality.
- Strengthened The Cloud Group’s reputation as a reliable SaaS provider for complex B2B and public sector needs.
- Reduced project delivery friction by standardizing requirement gathering and agile iteration processes.
Braze Integration and Cross-Platform Engagement Strategy
Brainly — Product Owner
Brainly needed a robust engagement automation platform to support scalable user communication across push notifications, in-app messaging, and email — all localized and behavior-triggered across platforms.
The engagement stack was outdated, non-personalized, and inefficient to scale across Brainly’s 350M+ user base.
The opportunity was to integrate Braze and establish a modern, fully owned user engagement pipeline — covering push notifications, in-app messaging, and lifecycle automation with high segmentation precision.
- Led vendor research, evaluation, and contract negotiation, aligning stakeholders across Product, Marketing, and Legal.
- PMed the full integration across Android, iOS, and Web, managing cross-functional dependencies (backend, localization, frontend, analytics).
- Designed scalable user journeys for push and in-app, mapped to behavioral triggers across the user lifecycle (onboarding, activation, re-engagement, upsell).
- Post-integration, assumed full ownership of the Braze channel: campaign strategy, message design, testing, and performance optimization.
- Implemented A/B and multivariate testing for timing, messaging tone, and feature prompts.
- Trained internal teams on Braze usage, permissions, segmentation logic, and lifecycle program structure.
- Completed Braze integration across all platforms under time and scope constraints.
- Decreased campaign creation time by over 80%, from multi-week engineering cycles to self-service execution.
- Boosted push and in-app engagement metrics through highly targeted journeys tied to user behavior.
- Enabled market- and language-specific personalization at scale.
- Maintained full product-side ownership of the channel post-launch, aligning messaging strategy with product and monetization goals.
Crowdin Integration and Localization Pipeline Ownership
Brainly — Product Owner
Brainly’s localization process was inefficient and error-prone, relying on outdated tooling (OneSky), manual developer requests, and inconsistent translation quality across platforms and markets.
With a global user base and content-driven platform, localization bottlenecks were delaying releases and creating UX inconsistencies.
The opportunity was to fully modernize the localization pipeline by selecting a better tool, automating developer workflows, and building a scalable internal localization operation.
- Researched and compared localization platforms; selected Crowdin based on automation potential, scalability, and platform compatibility.
- Led vendor negotiation, internal approval, and integration project across Android, iOS, and Web platforms.
- Owned post-integration management of the localization channel and acted as the single point of contact across development, product, and content teams.
- Selected, hired, and managed the internal localization team (translators, reviewers, language leads).
- Built automated workflows for developers to push and pull localization updates directly through Crowdin pipelines, removing manual steps.
- Designed process governance: versioning, priority setting, fallback handling, and communication protocols.
- Trained internal teams (engineering, content, product) on Crowdin workflows and access management.
- Replaced OneSky with Crowdin, enabling real-time, version-controlled localization across all platforms.
- Reduced localization turnaround time by eliminating manual developer steps and content handoffs.
- Improved translation consistency and quality across languages and product experiences.
- Established a repeatable, scalable localization framework adaptable to new products and markets.
- Increased engineering satisfaction by eliminating friction in the translation flow.
Coda-Based Accounting System with Multi-Table Sync and Automation
Centro de Psicología Sandra Ribeiro — Systems Architect
As the clinic scaled, financial tracking became fragmented across spreadsheets, invoices, and session logs.
There was an urgent need for a unified accounting system to track revenue and expenses across therapists, session types, and payment sources — while ensuring data integrity and auditability.
Existing tools couldn’t connect session records, payments, invoices, and supervision tracking into a coherent, flexible financial overview.
Manual entry created duplication risk, poor traceability, and no real-time visibility into financial health.
The opportunity was to design a live, low-maintenance, auditable accounting system built entirely in Coda.
- Designed the system architecture to consolidate financial data from multiple service lines and workflows into a single source of truth.
- Implemented automated logic to sync and categorize income and expenses based on operational activity.
- Built custom interfaces to allow the administrative team to manage finances with minimal manual input or duplication.
- Ensured traceability between financial records and their operational origin (sessions, supervisions, payroll, etc.).
- Structured the system to support accurate forecasting, tax preparation, and performance reporting.
- Replaced fragmented financial tracking with a unified, real-time accounting system.
- Reduced manual workload and error rates in financial reporting.
- Enabled strategic oversight of the clinic’s revenue streams, costs, and category-level performance.
- Created a scalable foundation for further automation (e.g., invoicing, digital signatures, external integrations).