Ads Strategy and Landing Page Optimization
Centro de Psicología Sandra Ribeiro — Marketing Strategist
As a new clinic in a competitive market, the business needed an effective acquisition strategy to drive high-quality patient leads at sustainable costs.
Organic acquisition channels were insufficient to meet growth targets.
The opportunity was to design a paid acquisition strategy (Google Ads) linked to optimized landing pages focused on patient conversion, ensuring high-quality lead generation with measurable ROI.
- Designed and launched Google Ads campaigns targeting therapy-related keywords tailored by patient segment and service type.
- Developed and optimized clinic landing pages to align directly with ad messaging, focusing on clarity, trust-building, and clear calls to action.
- Implemented analytics tracking to measure conversion rates, CPC, and ROI across campaigns.
- Continuously iterated ad copy, targeting, and landing page layouts based on performance data.
- Balanced spend across service offerings to maintain optimal cost per acquisition.
- Achieved sustained high-quality patient acquisition through paid channels, maintaining a healthy CAC relative to service LTV.
- Increased landing page conversion rates significantly through iterative optimization.
- Built a replicable, data-driven paid acquisition model for future service lines.