Growth Mindset Behavioral Initiative
Brainly — Product Manager
As part of the “Genius Lives in Everyone” strategic program, Brainly aimed to shift student behavior from passive homework help seekers to active, curious learners.
Students increasingly perceived asking questions as a sign of weakness, leading to lower engagement and reduced educational impact.
The opportunity was to redesign product experiences to reinforce question-asking as a positive, intelligence-driven behavior, ultimately boosting platform engagement and retention.
- Led the design of behavioral frameworks encouraging curiosity and learning progress.
- Collaborated with design, engineering, and data teams to integrate motivational feedback loops within the platform.
- Shaped product narratives and microcopy to reframe question-asking as a success indicator.
- Developed a roadmap for new engagement features aligned with growth mindset principles.
- Conducted user interviews and surveys to validate psychological framing effectiveness.
- Increased daily active engagement metrics post-implementation in targeted markets.
- Improved question-asking rates among first-time and returning users.
- Integrated growth mindset messaging into onboarding and key UX touchpoints, sustaining long-term user habit formation.
- Contributed to broader platform repositioning toward learning companionship, beyond homework support.
Gamification System Redesign for User Engagement
Brainly — Product Manager
Brainly’s original gamification system heavily rewarded only answering questions, encouraging quantity over learning depth and discouraging broader platform engagement.
The platform’s legacy gamification incentivized high-volume answerers but failed to reward genuine learning behaviors like asking questions, sustained studying, or topic mastery.
The opportunity was to fundamentally reframe gamification to support deeper user engagement, sustained retention, and meaningful learning progress, aligned with Brainly’s evolving educational mission.
- Audited the existing gamification system and identified key behavioral gaps undermining platform engagement and learning depth.
- Developed a strategic roadmap shifting focus from simple activity counting to learning journey reinforcement (personalized paths, progress streaks, topic-specific achievements).
- Proposed feature designs including dynamic daily engagement streaks, subject-based statistics, and adaptive rewards based on learning consistency, not volume alone.
- Worked with UX/UI teams to integrate motivational triggers and behavioral nudges into the core platform experience.
- Aligned stakeholders from product, education, and executive teams around the new vision for gamification evolution.
- Approved strategic shift of Brainly’s gamification system toward learning-oriented user rewards.
- Integrated new behavioral principles into future feature planning, refocusing product growth around active learners rather than passive traffic.
- Set the foundation for sustainable engagement strategies beyond transactional usage.
End-to-End SaaS Product Management for B2B and Government Clients
The Cloud Group — Product Manager
The Cloud Group delivered SaaS solutions to medium and large private companies and public sector organizations. Products often required tailored development, strict compliance, and high client-facing coordination to meet complex operational needs.
Client organizations needed custom SaaS solutions for internal workflows and data management, but existing offerings lacked flexibility, compliance assurance, or scalable onboarding.
The opportunity was to strengthen product delivery pipelines, improve solution customization processes, and professionalize internal team operations to serve demanding B2B and government clients.
- Led end-to-end product management: requirement gathering (Toma de Requisitos), solution presentation, project scoping, development management, and launch.
- Acted as direct point of contact for high-profile clients, including Royal Emirates Group, TVE (Spanish Public Television), and Fundación Botín.
- Built and led the internal technical and operational team (hiring, training, upskilling) to ensure delivery excellence.
- Developed modular SaaS solutions tailored to specific client workflows, balancing scalability with customization.
- Established standardized processes for client onboarding, feedback cycles, and agile iteration.
- Supported integration with existing client infrastructures where required, ensuring interoperability and minimizing disruption.
- Successfully delivered customized SaaS platforms for private and government clients, increasing client satisfaction and renewal rates.
- Professionalized internal team operations, improving delivery timelines and product quality.
- Strengthened The Cloud Group’s reputation as a reliable SaaS provider for complex B2B and public sector needs.
- Reduced project delivery friction by standardizing requirement gathering and agile iteration processes.