SEO & AI Initiative
Brainly — Product Manager
Faced with Google’s SGE update threatening organic traffic, Brainly needed a scalable strategy to defend SEO rankings and maintain traffic acquisition.
Brainly’s organic search traffic was at serious risk due to Google’s new AI search features surfacing direct answers instead of traditional search listings.
The goal was to generate SEO-optimized topical content at scale to defend and grow Brainly’s visibility while minimizing development and operational costs.
- Led the exploration of scalable SEO content generation strategies using AI and scraping tools.
- Designed a Python-based system to orchestrate topical content creation across up to 1 million subjects.
- Built AI prompting frameworks for content generation aligned with educational standards and SEO best practices.
- Negotiated and aligned cross-functional teams (AI, Content, Product, Engineering) around a lean MVP plan, cutting proposed costs drastically.
- Supervised the web scraping and QA process to ensure topical accuracy and coverage.
- Reduced projected project costs from $300K to $15K by designing in-house MVP approach.
- Achieved 93% topical coverage and 70% QA accuracy across generated content.
- Delivered full MVP framework and initial data generation plan ahead of stakeholder deadlines.
Digital Transformation of Educational Product Portfolio
Instituto Europeo De Salud Y Bienestar Social — Product Owner
Instituto Europeo’s educational programs were originally delivered through static PDFs with minimal interaction, making them outdated and uncompetitive in the growing online education market.
The organization’s reliance on PDF-based courses severely limited student engagement, learning outcomes, and program scalability.
The opportunity was to modernize the entire program offering into dynamic, interactive, LMS-driven online experiences, dramatically improving student satisfaction and positioning the institution competitively in the digital education market.
- Led the full transformation of educational products from static PDF materials to interactive, dynamic online programs.
- Designed and launched a proprietary LMS platform customized for streaming classes, professor-led student support, interactive activities, and assessments.
- Defined and implemented structured workflows for course creation, professor training, and student onboarding within the new LMS environment.
- Managed cross-functional teams (engineering, education, communications, marketing) to ensure alignment and timely delivery.
- Built feedback loops to continuously gather student input and iterate course structures for improved engagement and completion rates.
- Integrated marketing strategies to reposition Instituto Europeo as a modern, high-quality online education provider.
- Successfully launched a new LMS platform supporting multiple Masters, Expert Degrees, and specialized courses.
- Increased student engagement and course completion rates significantly compared to the legacy PDF-based model.
- Expanded enrollment numbers through improved digital marketing aligned with the new interactive product offering.
- Strengthened student satisfaction scores and program reputation in partner university evaluations.
- Established a scalable and repeatable model for future program launches and updates.
Appbot Platform Ownership and App Review Insights Team Management
Brainly — Product Owner
With millions of mobile users, Brainly’s app stores received constant user feedback through reviews — a high-volume, high-noise channel that had been underutilized for actionable insights.
User sentiment was fragmented across platforms and languages, with no structured process for extracting insights from reviews.
The opportunity was to operationalize app store feedback analysis using Appbot and a dedicated team to surface qualitative insights for product, UX, and support teams.
- Took full ownership of Appbot platform: user management, tag design, alerting logic, and feedback flow configuration.
- Recruited and managed a dedicated app review team responsible for tagging, triaging, and summarizing feedback across 7+ languages.
- Created standardized workflows for feedback escalation to Product, Design, Engineering, and Support teams.
- Implemented sentiment tracking dashboards segmented by platform, language, and feature.
- Coordinated with the localization and content teams to manage cultural and linguistic nuances in feedback interpretation.
- Established periodic insight reports and reactive feedback alerts tied to releases or spikes in negative reviews.
- Reduced latency between app feedback and issue detection, improving response time and customer trust.
- Improved signal-to-noise ratio in app reviews, surfacing 10x more actionable insights per cycle.
- Enabled structured tracking of feature-specific sentiment across time and geographies.
- Institutionalized a permanent feedback channel within the product development cycle.
Strategic Vision for a Personalized, AI-Driven Learning Experience
Brainly — Marketing Strategist
Brainly needed to evolve from a high-traffic homework Q&A platform into a more engaging, indispensable learning companion.
This self-initiated vision work aimed to define what that transformation could look like through a structured, personalized, and AI-augmented study experience.
Despite its scale, Brainly’s user experience was transactional — users came for one-off answers rather than long-term study support.
The opportunity was to design a product direction that shifted from isolated queries to structured, session-based learning journeys, aligning with user behavior, retention, and educational value.
- Conducted research to map user pain points and emotional friction in the current experience.
- Analyzed competitor platforms and user motivations to uncover opportunities for differentiation.
- Designed a modular product framework centered on guided “study sessions” combining AI-generated support, user goals, and progress tracking.
- Proposed features such as dynamic content personalization, dual-model answer comparison, citation generation, paraphrasing tools, and learning analytics dashboards.
- Integrated AI into user workflows not as a gimmick, but as a tool for confidence-building, clarity, and reduced cognitive load.
- Created a phased rollout roadmap, including MVP scoping, adoption strategies, and UX principles for long-term engagement.
- Delivered a complete strategic blueprint for platform evolution, presented to internal stakeholders.
- Elevated internal discussion around long-term product direction, AI integration, and session-based learning value.
- Positioned the platform to explore deeper engagement models beyond reactive Q&A loops.
Personalized Year-End Learning Summaries for Engagement and Retention
Brainly — Product Owner
To boost engagement and reinforce Brainly’s value as a learning companion, the team developed a year-end feature that celebrated user progress and encouraged reflection and return use.
Many users viewed Brainly as a transactional tool, unaware of their cumulative learning activity.
This created an opportunity to showcase individual progress through a personalized, data-driven experience — increasing platform affinity and reactivating lapsed users.
- Designed the end-to-end experience: tracked user learning behavior, surfaced key milestones, and delivered visually engaging summaries.
- Aligned product, design, data, and engineering teams to implement logic, backend aggregation, and frontend display across Web, Android, and iOS.
- Defined event mapping and data translation from raw user activity into meaningful, emotionally resonant metrics.
- Integrated lifecycle messaging through Braze to trigger delivery via push and in-app messages.
- Managed localization and delivery timing to ensure maximum visibility during strategic year-end engagement periods.
- Launched personalized learning summaries across platforms on time for the end-of-year cycle.
- Increased engagement metrics, including session duration and reactivation among dormant users.
- Strengthened user perception of Brainly as a long-term learning tool, not just a homework utility.
- Created a reusable framework for future lifecycle campaigns and user milestone messaging.