Digital Transformation of Educational Product Portfolio
Instituto Europeo De Salud Y Bienestar Social — Product Owner
Instituto Europeo’s educational programs were originally delivered through static PDFs with minimal interaction, making them outdated and uncompetitive in the growing online education market.
The organization’s reliance on PDF-based courses severely limited student engagement, learning outcomes, and program scalability.
The opportunity was to modernize the entire program offering into dynamic, interactive, LMS-driven online experiences, dramatically improving student satisfaction and positioning the institution competitively in the digital education market.
- Led the full transformation of educational products from static PDF materials to interactive, dynamic online programs.
- Designed and launched a proprietary LMS platform customized for streaming classes, professor-led student support, interactive activities, and assessments.
- Defined and implemented structured workflows for course creation, professor training, and student onboarding within the new LMS environment.
- Managed cross-functional teams (engineering, education, communications, marketing) to ensure alignment and timely delivery.
- Built feedback loops to continuously gather student input and iterate course structures for improved engagement and completion rates.
- Integrated marketing strategies to reposition Instituto Europeo as a modern, high-quality online education provider.
- Successfully launched a new LMS platform supporting multiple Masters, Expert Degrees, and specialized courses.
- Increased student engagement and course completion rates significantly compared to the legacy PDF-based model.
- Expanded enrollment numbers through improved digital marketing aligned with the new interactive product offering.
- Strengthened student satisfaction scores and program reputation in partner university evaluations.
- Established a scalable and repeatable model for future program launches and updates.
Internship Program Development and Mentorship
Centro de Psicología Sandra Ribeiro — Educator
The clinic sought to expand its service capacity while contributing to clinical education by establishing a structured internship program.
There was no formal internship program or university partnership network to support student clinical training.
Creating a scalable, structured internship program could both enhance clinic operations and strengthen academic ties.
- Negotiated and signed internship agreements with multiple universities and educational institutions.
- Designed a structured internship program, including onboarding materials, practice requirements, and evaluation frameworks.
- Conducted candidate interviews, selection, and onboarding processes.
- Created and led student workshops covering clinical practice, ethics, patient interaction, and operational workflows.
- Developed feedback loops and continuous improvement strategies for the program.
- Established a robust internship pipeline, expanding clinic service capacity and fostering academic collaboration.
- Improved clinic reputation and visibility within educational ecosystems.
- Delivered practical training and mentorship to psychology students, enhancing their readiness for professional practice.
Crowdin Integration and Localization Pipeline Ownership
Brainly — Product Owner
Brainly’s localization process was inefficient and error-prone, relying on outdated tooling (OneSky), manual developer requests, and inconsistent translation quality across platforms and markets.
With a global user base and content-driven platform, localization bottlenecks were delaying releases and creating UX inconsistencies.
The opportunity was to fully modernize the localization pipeline by selecting a better tool, automating developer workflows, and building a scalable internal localization operation.
- Researched and compared localization platforms; selected Crowdin based on automation potential, scalability, and platform compatibility.
- Led vendor negotiation, internal approval, and integration project across Android, iOS, and Web platforms.
- Owned post-integration management of the localization channel and acted as the single point of contact across development, product, and content teams.
- Selected, hired, and managed the internal localization team (translators, reviewers, language leads).
- Built automated workflows for developers to push and pull localization updates directly through Crowdin pipelines, removing manual steps.
- Designed process governance: versioning, priority setting, fallback handling, and communication protocols.
- Trained internal teams (engineering, content, product) on Crowdin workflows and access management.
- Replaced OneSky with Crowdin, enabling real-time, version-controlled localization across all platforms.
- Reduced localization turnaround time by eliminating manual developer steps and content handoffs.
- Improved translation consistency and quality across languages and product experiences.
- Established a repeatable, scalable localization framework adaptable to new products and markets.
- Increased engineering satisfaction by eliminating friction in the translation flow.
Appbot Platform Ownership and App Review Insights Team Management
Brainly — Product Owner
With millions of mobile users, Brainly’s app stores received constant user feedback through reviews — a high-volume, high-noise channel that had been underutilized for actionable insights.
User sentiment was fragmented across platforms and languages, with no structured process for extracting insights from reviews.
The opportunity was to operationalize app store feedback analysis using Appbot and a dedicated team to surface qualitative insights for product, UX, and support teams.
- Took full ownership of Appbot platform: user management, tag design, alerting logic, and feedback flow configuration.
- Recruited and managed a dedicated app review team responsible for tagging, triaging, and summarizing feedback across 7+ languages.
- Created standardized workflows for feedback escalation to Product, Design, Engineering, and Support teams.
- Implemented sentiment tracking dashboards segmented by platform, language, and feature.
- Coordinated with the localization and content teams to manage cultural and linguistic nuances in feedback interpretation.
- Established periodic insight reports and reactive feedback alerts tied to releases or spikes in negative reviews.
- Reduced latency between app feedback and issue detection, improving response time and customer trust.
- Improved signal-to-noise ratio in app reviews, surfacing 10x more actionable insights per cycle.
- Enabled structured tracking of feature-specific sentiment across time and geographies.
- Institutionalized a permanent feedback channel within the product development cycle.
Teaching and Mentorship in Research Methodology and Strategic Thinking
Instituto Europeo De Salud Y Bienestar Social — Educator
As part of the academic team at Instituto Europeo, I was invited to teach and mentor students in postgraduate programs — focusing on research design, data strategy, and applied methodology.
Graduate students — particularly in health, communication, and management fields — often lacked hands-on, structured training in research design, data-driven thinking, and critical analysis.
The opportunity was to bridge this gap through applied teaching, individualized mentorship, and curriculum development anchored in real-world use cases.
- Designed and delivered workshops and lecture series on research methods, quantitative reasoning, and applied analysis using real project frameworks.
- Mentored undergraduate and master’s students across thesis projects — guiding topic design, research execution, and presentation.
- Provided feedback on methodology, ethics, survey design, and data interpretation across disciplines.
- Acted as an academic reference point and workshop lead for students from both domestic and international programs.
- Supported program credibility by embedding industry practices into academic teaching.
- Helped students successfully complete and defend theses in diverse fields including health, marketing, and education.
- Elevated student research quality through critical feedback and iterative support.
- Strengthened the program’s applied research focus, improving student preparedness for post-graduate careers.
- Became a trusted mentor and advisor across multiple academic cohorts.